Tag Heuer


TAG Heuer — Don’t Crack Under Pressure

Since 1860, TAG Heuer has stood at the intersection of Swiss avant-garde watchmaking and the relentless pursuit of performance. Born from innovation and driven by competition, the brand has become synonymous with precision, bold design, and mental resilience under pressure.

Deeply rooted in the world of high-stakes sport and motorsport, TAG Heuer timepieces are built for those who thrive where seconds matter and limits are constantly tested. Every watch reflects a philosophy that goes beyond mechanics—it’s a mindset. The belief that greatness is unlocked through focus, courage, and the will to push beyond what’s expected.

From groundbreaking chronograph innovations to instantly recognisable designs, TAG Heuer has played a defining role in shaping modern watchmaking. Its legacy is one of technical mastery, daring aesthetics, and an uncompromising commitment to precision.

We invite you to explore TAG Heuer’s enduring story through its iconic collections—watches engineered not just to measure time, but to master it.

 

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Unique Features

The Name Origin: "TAG" stands for Techniques d'Avant Garde, and the company was formed when the TAG Group purchased the original Heuer company in 1985.
Hollywood Fame: The iconic square-cased Monaco watch became legendary after Steve McQueen wore it in the 1971 film Le Mans.
The "Viceroy" Deal: In 1974, Heuer produced a special version of the Autavia watch that was sold for only $88 in a promotion with Viceroy cigarettes.
Racing Heritage: The Carrera model was named after the dangerous Carrera Panamericana race in Mexico.

Frequently asked questions
What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right. our policy can be found here https://www.jamespatten.com.au/policies/refund-policy
Are Tag Heuer watches quartz or Automatic?

AG Heuer offers both quartz and automatic watches. Quartz models are battery-powered and prized for their accuracy and low maintenance, commonly found in collections like the Formula 1. Automatic models are self-winding mechanical watches, valued for their craftsmanship and heritage, and feature across iconic ranges such as the Carrera, Monaco, and Aquaracer—including in-house movements like the Heuer 02.
When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Which TAG Heuer watches hold value?
  • TAG Heuer watches generally hold moderate value, with certain models performing better than others. The Monaco (especially Gulf and Steve McQueen editions), Carrera Chronograph, and limited editions like Senna collaborations tend to retain value bette
How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.Often shipping is completly free.