From Geneva to Dubai, these are the world’s most important watch events—where new releases are unveiled, records are set, and horological history is written.
Annual International Watch Events
| Month | Event | Location | Focus |
|---|---|---|---|
| March / April |
Watches & Wonders Official Website |
Geneva, Switzerland | Major brand launches, industry trends |
| April / May | Phillips / Christie’s / Sotheby’s Watch Auctions | Geneva, Switzerland | Record-setting vintage & modern watches |
| June / July |
WatchTime Shows Official Website |
New York / Los Angeles, USA | Collector-focused exhibitions |
| September |
Geneva Watch Days Official Website |
Geneva, Switzerland | Independent & emerging brands |
| November |
Grand Prix d’Horlogerie de Genève (GPHG) Official Website |
Geneva, Switzerland | “Oscars” of watchmaking |
| November (Biennial) |
Dubai Watch Week Official Website |
Dubai, UAE | Education, culture, exhibitions |
| Throughout the Year |
Major Watch Auctions Phillips | Christie’s | Sotheby’s |
Geneva, Hong Kong, New York | Vintage & collector benchmarks |
Why These Events Matter
- They shape global watch trends and pricing
- Major brand releases debut here first
- Auction results influence the secondary market
- Collectors, brands, and media converge in one place
At James Patten Watches, we closely follow these global events to inform our curation, pricing, and market insights—so our clients benefit from true international perspective.
